Samantha Craven (MSc.)

Sam is half Filipino, half British and raised in Singapore. She has a deep background in environmental education, professional development training and sustainable marine tourism. Sam has been working across the Indo-Pacific region for over 15 years with local and national governments, NGOs and the marine tourism industry to design policy, build capacity and work with the marine tourism industry to raise the benchmark of sustainable tourism practices through the UNEP initiative, Green Fins.

She also conducted bespoke professional development training and coaching programmes for early-career conservationists. She was selected as a Kinship Conservation Fellow in 2016. Having suffered through burn out, Sam now takes the lessons learned through this experience to help NGOs and professionals improve their leadership skills, systems, processes and policies to avoid burnout and build supportive team cultures for effective conservation careers.